Social Media Focal Point #2: Consistent Content

This is the second part of my 7 Social Media Focal Points to Evaluate Now series. Today we will be talking about why it is important to create consistent content for your blog.

The number one issue I see in the space is companies that have a static blog. Yes, this was more than acceptable only a few years ago, but simply having an informational page is not good enough anymore.

I know you might think the website looks cool with all the flash animation, but after the first visit or two, it becomes annoying. The name of the game today is in getting people to not only visit the website, but to come back, and often! It just takes more to build your brand and generate leads on the web today.

The blog is the foundation of everything else that you do in the social media space. This is where you ultimately want to lead your friends, fans and followers too. So it is crucial that your digital presence be dynamic, alive and constantly feeding your web visitors with value. Keep in mind that the content does not always need to be groundbreaking, but it does need to reflect your corporate culture and business philosophy.

What does consistent content do for your blog?

• Gives the visitors a reason to come back!
• Allows customers and prospects a chance to engage and share your content!
• Increases your search engine optimization (SEO) so that people can find you!
• Builds trust and credibility!
• Generates more leads!

Don’t let the maintenance of a blog intimidate you, as the workload is not as great as it may seem. You can always hire a company to help you create and manage content, or spread the writing to a few people in-house and create a simple editorial calendar for you and your employees.

Let me give you an example:

• Monday: Company news
• Tuesday: Industry opinion column
• Wednesday: Lists (Top 7 reasons you should be on the cloud)
• Thursday: Interview with customer or industry peer
• Friday: Make this a fun day, something to show your corporate culture. (Employee spotlight, office party, charity event, photos)

Creating an editorial calender will make the content workload much easier, and allow for your company to create that consistent content so needed in the current digital climate.

Something I will be talking a lot about in 2012 is the use of video content, but I will leave that one for another day. The important thing right now is to create good habits, and then we can start looking at more creative ways to generate that content.

We often hear that social media has given the customer a voice, but it has also given the company a voice too. We can touch our target markets better, and faster, than ever before.

Hope this helps to clarify a few things for you, and that it make your blogging experience more enjoyable.

If you have any questions or comments, please feel free to leave me a note in the comment section below!

LOVE IT!