Netflix (NFLX: Nasdaq) officially announced that they have more than 30 million subscribers streaming on-demand content from their computers, mobile phones, and tablets. That is up from 20 million in 2010.
Reed Hastings, CEO of Netflix, made this comment via his facebook page:
Thank you, thank you, thank you.
Thirty million of you are now Netflix streaming members.
I’d like to express my gratitude to each of you. Your choice to be a Netflix member helps us get more content every year, and helps us further improve our member experience. You make it possible for us to offer the most amazing internet television experience ever. Thank you, again.
This is great news for the company, but there might not be a lot of time to celebrate. Netflix stock has taken a hit, the company is still recovering from the negative impact their 60% price increase took in 2011, and Amazon has a streaming service that could take customers away.
I am a huge fan of Netflix, and will remain a loyal customer for years to come. Netflix saved me from the evil clutches of Comcast and DirectTV, and there are no hidden charges at $7.99 per month. Over on Amazon you pay $79 per year, but there are some extra charges for premium content.
The one thing Netflix could really improve on is in their search and recommendation engine. It currently frustrates me, and finding what I want to watch at times can be challenging. Reed Hastings should could call my friends at Mimvi for some help.
I would love to hear some opinions from all of you out there. What do you love, and what do you think can be improved, with the Netflix service?