In a world connected with over 4 billion smartphones, mobile search is becoming more and more important by the minute. Did you know that 90% of mobile searches result in an action like visiting a business location or buying a product?
Even if shoppers do not buy on the spot, over 60% use mobile search and recommendation to look at a product and customer reviews before purchase.
You have heard a lot about how important SEO is over the years, but the Google bots are not the only focus anymore. Mobile search SEO, and getting along with mobile search assistants like Apple’s Siri, are new challenges to consider in the ever evolving frontier of digital.
Did you know that Siri often bypasses traditional search, has an impact on the social landscape, and ignores PPC?
As we approach 2013, simply having a website is not enough anymore. I understand many of you are just getting caught up with the social media integration, but today it is all about mobile apps and creating a smooth, fun, and informative mobile experience for your customers and brand ambassadors. Currently 50% of consumers would not recommend a business with a bad mobile app, and 40% said they would go to a competitor if they provided a better mobile experience.
We will be talking more about the differences between native and web based apps in the future, as well as the importance of Mimvi mobile app search, but I really need all of you to start thinking more in terms of this mobile experience and what it is going to mean for your company. The future is mobile, and the future is now!
Credits: Alchemy Viral