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The landscape of advertising is changing, and cat videos provide an excellent return on investment.
One interesting prediction is that by 2015 cat videos will represent 90% of the content on the world wide web.
What kind of experience does Catvertising offer the consumer? One that is Persuasive. Unignorable. Relevant. Rememberable. (PURR)
Don’t believe this? Then check out the video and judge for yourself. [Read more...]
The Olympics has always been a special time for me and my family, even though it has not always been easy to watch.
There is the time difference issue, and the fact the television does not cover every event you would like to see.
In 2012, it looks like we are finally at a point where everything will be accessible thanks to social media and video platforms.
Youtube is teaming up with NBC to [Read more...]
You know those dirty little plexiglass bird cage looking things people sit in when waiting for the bus?
I was driving by one the other day and thought if advertising on them was still effective in the age of all things digital. There were a lot of people standing there waiting on the bus, and with the exception of the few who were typing away on their smartphones, the rest had nothing to do but stare.
The advertising that was there was small and lacked any real creativity. I went [Read more...]
It looks like the mighty Facebook has bought the photo sharing social network Instagram for about one billion dollars!
Not bad for a company of 8 people! Yes you read that correctly, Instagram has an 8 person staff.
I think this is a great fit, especially now that Instagram has been released on the Android platform. Their user base should [Read more...]
It’s official, according to court documents Viacom has won an appeal in their copyright lawsuit against Google’s YouTube.
This has been an ongoing case since 2007, when Viacom accused YouTube of encouraging users to download copyrighted content of their movies and TV programs.
The courts initially ruled that YouTube was protected under the [Read more...]
I have been using Foursquare for a long time now. Over the last couple of years I have checked-in to many places, worked hard at connecting with people, and shared photos of my daily adventures.
Today, I am over it. I simply see little to no value in the platform as it stands, and it really needs to evolve into something more.
I have almost the maximum amount of 1,000 people in my Foursquare network, and the bulk of them are local. I try to comment on a handful of check-ins per day to create some conversation, but it just doesn’t happen much. At least not enough for the effort that goes into it.
There was no bump when Gowalla went away either, and that was disappointing.
Too many people check in without [Read more...]
What does it take to grab the attention of the people in 2012 and beyond?
The good news is that creative tools have never been more accessible, but with so much noise in our world, it can be very difficult to break out.
This has created a new kind of pressure on the marketing and advertising world, and with epic mistakes like [Read more...]
Did you know that half of all U.S. households now own at least one Apple product. That adds up to over 55 million homes!!!
Check out this graph from the CNBC All-American Economic survey.
The number comes as a shock given the fact that [Read more...]
Did you know that you can purchase an iPad warranty from a company like SquareTrade?
I normally don’t cover most electronics I purchase. It’s not really because I feel like it’s scam or anything, but more due to the fact that technology is changing so rapidly that I replace my devices before they wear out.
However, the iPad brings a new set of [Read more...]
Let me introduce you to SocialBungy!
This is a company that describes itself as the next generation social campaign builder for Facebook, Twitter, and micro-site campaigns. With contests and sweepstakes being such an important part of social media strategy, a new platform like this is worth taking a look at.
The space is currently dominated by [Read more...]
Microsoft recently launched a campaign for their updated Internet Explorer 9 tagged “The Browser You Loved to Hate“.
It got me thinking……Is this campaign creative, or a desperate cry for market share that will never return?
The fact is most folks have moved on to Mozilla Firefox or Google Chrome, and Internet Explorer has become the butt of jokes over the last few years. It has been looked at as the browser only good for downloading other browsers.
With the release of IE9, Microsoft is out to become the [Read more...]
We all know that sex sells, but it appears somebody forgot to tell Belvedere Vodka that forced sex is a no-go!
Belvedere Vodka posted up a new ad on their facebook page today showing what appears to be a very frightened woman being grabbed by a possible rapist. The tag line added to the startling image stating “Unlike Some People, Belvedere Always Goes Down Smoothly“.
To be as fair as I can, an alternative view of the ad could be [Read more...]
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