I wanted to share this very good infographic below covering the nonprofit communication trends for 2012.

A few things stand out to me. One was that 77% of nonprofits will email their supporters monthly. In my opinion, once a month is not enough. You need to be in front of your supporters a bit more, and bi-weekly would be my recommendation.

That said, you must be careful not to become spammy or annoying. So the emails have got to create massive value for your audience. Don’t just blast them asking for donations, make sure you are generating content relevant to them and keep your nonprofit on their radar. [Read more...]