Microsoft recently launched a campaign for their updated Internet Explorer 9 tagged “The Browser You Loved to Hate“.

It got me thinking……Is this campaign creative, or a desperate cry for market share that will never return?

The fact is most folks have moved on to Mozilla Firefox or Google Chrome, and Internet Explorer has become the butt of jokes over the last few years. It has been looked at as the browser only good for downloading other browsers.

With the release of IE9, Microsoft is out to become the [Read more...]

We all know that sex sells, but it appears somebody forgot to tell Belvedere Vodka that forced sex is a no-go!

Belvedere Vodka posted up a new ad on their facebook page today showing what appears to be a very frightened woman being grabbed by a possible rapist. The tag line added to the startling image stating “Unlike Some People, Belvedere Always Goes Down Smoothly“.

To be as fair as I can, an alternative view of the ad could be [Read more...]

Jarno Smeets is an interesting man. He is a mechanical engineer from the Netherlands who enjoys everything outdoors from mountain bikes to hang gliders. Smeets is also intrigued by technology and robotics. This passion that has led him to designing and building his own wings to fly like a bird.

Smeets decided to document his journey via a blog, social media and Youtube to share his experiment with the world. He got his audience to participate by sharing their own ideas and dreams. On all accounts it looks like he succeeded. His “Flying like a Bird” Youtube video has almost 5 million views, and the comment section and social media channels have been buzzing! [Read more...]

Last week the large British supermarket chain named Tesco accidentally offered customers an iPad Wi-Fi 4G 64GB at the huge discount price of £49.99, or about $79 US dollars.

Mac lovers crashed the Tesco Direct website trying to get in on this amazingly too good to be true deal. Orders were taken, but Tesco has refused to fulfill the iPad purchases. Why? The pricing was wrong due to a computer error.

Tesco sent this email to customers who had placed their order: [Read more...]

There has been a magnitude 7.6 earthquake near Mexico City causing some panic in the region.

In an effort to keep people informed the Mayor of Mexico City, Marcelo Ebrard, is using Twitter as a crisis communication tool by sending [Read more...]

Why do I love the cocktail of social media and politics? Because it gets people passionate and creative!

Please note that I am not making a political statement here, but rather showing how you can have a voice by using social media and blog tools.

Platforms like YouTube, Twitter, and Facebook give you the ability to amplify your political voice by making funny and creative video like the one below. You could also make a more serious video showing your support for a candidate, even build an entire blog around your views, and that is more powerful than a bumper sticker and a sign in the yard!

Check out this YouTube video released [Read more...]

I was doing some video marketing research for a client when I stumbled across what I consider a distasteful campaign from Taiwan. It really got me thinking about the pressures of creating viral marketing campaigns, and how easy it is to cross the line when trying to make that happen.

The campaign was launched back in January of 2012 by Action Electronics and it features a Steve Jobs character with angel wings and [Read more...]